by Nick McCallion
nickm@tradeshowready.comEmail, chat, text messaging and other forms of communication are not nearly as personal as a phone call. In today's world of "quick communication", we are bombarded with messages. The New York times once quoted a number of 3,000 to 20,000 marketing messages a day for the average person.
With that many messages competing for your attention, many of them fall by the wayside as we simply cannot process that much information. I would be the last person to say to reduce your electronic marketing for your next trade show, but you may want to consider hiring a firm such as Trade Show Ready to compliment your efforts with personalized phone calls to generate additional attendees.
If you were considering attending an industry event, wouldn't it be nice to receive a brief phone call from a considerate and knowledgeable representative from the show? Any of your questions about the venue, such as important dates, educational tracks and costs could be answered in a couple of minutes and a personalized email would be sent based upon the conversation.
