Over 15 Trade Shows Completed in Q1 2015

Successful Q1 2015 with Almost 20 Trade Shows

by Nick McCallion   

 nickm@tradeshowready.com

Trade Show Ready finished the first quarter of 2015 with the completion of almost 20 trade shows.  Marketing services were provided to shows in industries including retail, medical and financial.

Many shows measure their success based upon an annual increase in attendance, growth in number of exhibitors and a gain in exhibit floor space.  Trade Show Ready has been providing solutions to help show management surpass these key performance indicators for almost ten years.

The majority of the first quarter shows used trade show marketing services to increase attendance and awareness of the event.  Other services from Trade Show Ready include:

Exhibitor Assistance Programs  

Marketing solutions to help your exhibitors drive attendance to their booths at your trade show or event.

Email Campaigns Integrated with Event Marketing

Customized emails, using your email address, can be sent to your attendees from our team of Event Specialists.

Data Cleansing to Ensure Accurate Information

Accurate information is essential prior to making calls or sending emails to potential attendees and exhibitors.

 

Trade Show Ready offers a variety of marketing services to help show management increase overall event performance and reach its goals.  Our company would welcome a call anytime to discuss your next event and we can be reached at 541.389.2800.

What Does Trade Show Management Want?

by Nick McCallion   

 nickm@tradeshowready.com

Trade show management has the very difficult task of producing an event or events that are responsible for a majority of the organization's revenue.  There are exhibitors, sponsors and of course attendees - all of who have different needs that must be met.

With that being said, what does show management want?  Our company, Trade Show Ready has been providing marketing services for the event industry for almost ten years, completing over sixty shows year to date.  This should put us in a somewhat favorable position to offer a response to this question.

While talking with show management on a daily basis, there are six goals that are repeatedly mentioned in order to generate a strong return on investment (ROI).  This may seem like basic information to most of you, but remembering and following the basics is critical.

• An increase in attendance year over year.  This is one of the key performance indicators (KPIs) of show success.

• Selling booths to exhibitors at a price that is fair and competitive, yet advantageous to the show.  This includes increasing exhibit space year over year and maximizing the percentage of repeat exhibitors.

• Getting confirmation as early as possible (sometimes even at the current event) that attendees and exhibitors are planning to return to the next event.  

• An overall positive increase year to year in number of attendees, show floor square footage and number of exhibitors.

• The show needs to have a lasting impact on its attendees and exhibitors - a quantifiable ROI throughout the year, not just an effect during the few days of the show.

• To gain a competitive advantage by better understanding and exceeding the needs of clients (attendees, exhibitors and sponsors).  This is probably the most difficult goal to attain and measure, but tools such as post-show surveys can reveal important information and even uncover sales opportunities.

 

Trade Show Ready offers a variety of marketing services to help show management increase overall event performance and reach its goals.  Our company would welcome a call anytime to discuss your next event and we can be reached at 541.389.2800.

by Nick McCallion  

nickm@tradeshowready.com

Email, chat, text messaging and other forms of communication are not nearly as personal as a phone call.  In today's world of "quick communication", we are bombarded with messages.  The New York times once quoted a number of 3,000 to 20,000 marketing messages a day for the average person.

With that many messages competing for your attention, many of them fall by the wayside as we simply cannot process that much information.  I would be the last person to say to reduce your electronic marketing for your next trade show, but you may want to consider hiring a firm such as Trade Show Ready to compliment your efforts with personalized phone calls to generate additional attendees. 

If you were considering attending an industry event, wouldn't it be nice to receive a brief phone call from a considerate and knowledgeable representative from the show?  Any of your questions about the venue, such as important dates, educational tracks and costs could be answered in a couple of minutes and a personalized email would be sent based upon the conversation.